There were many reasons to do so. Firstly, it was to enable you to easily make decisions about which specialty coffee to buy (without browsing through multiple options), thanks to a unique colour system that we devised. Since we love art, each coffee flavour profile and colour will have art associated with it for your ease and convenience. Most importantly, we changed our packaging material to LDPE (low density polyethylene) which is easily recyclable and keeps the coffee fresher for a longer duration. In order to make this decision we looked into various aspects of recycling from the materials that were available for packaging to studying the actual facilities that were predominantly used across the country to recycle different types of material, along with the different ways that waste is sent to recycling centres.