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Copy Writer

Delhi

Job description 

This candidate will be responsible for assisting the Content and Social Media Associate in creating written content for Blue Tokai’s various touch-points and managing multiple social media channels. The ability to articulate the company’s offerings and vision in alignment with the brand’s language in a creative, relevant, and engaging manner is crucial as is the drive to take ownership of tasks and see them through completion.


Responsibilities


  • Research and create the first draft of e-mailers for subscribers about new product and service launches, operation updates, etc
  • Draft descriptions for new products and services for website listing
  • Draft descriptions for new in-cafe offerings
  • Maintain a calendar and repository of blog posts, and research to create first draft of blog posts
  • Work with the copywriting team to create content for all business needs, as required
  • Work with the Social Media team to create content for posts and stories
  • Work with the e-commerce team to create content for online ads, e-commerce banners and e-mailers
  • Work with the e-commerce team to create email journeys for various customer profiles
  • Create content for all print collaterals such as in-cafe promotional material, delivery leaflets, gift notes, coffee cards, product packaging, etc.
  • Draft content for landing pages for online ads
  • Create regular content for push notifications and other requirements for the mobile app

Skills and Qualifications


  • Possess at least 2 years full-time work experience in content writing and social media management.
  • Have excellent communication skills, both, verbal and written
  • Must have an eye for detail and nuance
  • Have excellent command over English.
  • Be able to articulate within limitations of brand voice
  • Strong time management and team working skills.