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Copy Director

Delhi, India

Job description 

This candidate will be responsible for driving written external communications for Blue Tokai Coffee Roasters. The Copy Director will work closely with internal stakeholders to create meaningful & impactful communication across all channels. The candidate must be adept at bringing Blue Tokai’s offerings and vision to life in an interesting, engaging and creative fashion, while being responsible for seamless delivery of undertaken tasks.  


  • Create a distinct voice for the brand and its various offerings, consistent across platforms
  • Further define a brand language guide to be used as the foundation for all communication
  • Work with Art and Creative Directors to ideate, strategise and execute creative campaigns
  • Oversee all content requirements including packaging, website, blogs, social media, customer emailers, on-ground collaterals and new initiatives
  • Supervise internal and external communication, such as newsletters, training documents and press materials
  • Manage and improve the quality of content delivered by the copywriting team and mentor them
  • Build a robust social media presence through creative and effective communication 
  • Write scripts for the brand’s video assets.

Skills and Qualifications

  • At least 8 years full-time work experience in creative content writing (feature journalism experience preferred)
  • Excellent verbal and written communication skills
  • Attention to detail and nuance
  • Ability to articulate within the framework of brand voice
  • Previous team leadership experience
  • Effective time management skills
  • Strong work ethics