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Area Sales Manager - Modern Trade

Mumbai and Delhi, INDIA

Job Description

We are looking for an Area Sales Manager to join on Modern Trade team in Mumbai and Delhi.

Sales Plan Delivery
  • Deliver Volume, Value Business against target for the all the stores by area.
Customer Management
  • Ensure the TOT parameters with Chains are executed 100% to drive effective and sustainable growth (Effective use of Data Sharing, driving multiple visibility space, Achieving the monthly Target, and timely payments.
  • Review of business with Chain’s regional team on driving the category with their support every Month.
Budget Management & Hygiene
  • Regularly have financial review with the Accounts partners to ensure that the receivables are in check and does not cross 90 days in ageing.
People Management
  • Define route plans of the BD/merchandising team to optimize coverage cost effectively and ensure adequate productivity.
  • Coach and develop field sales team on their roles and responsibilities and drive best possible results from them.
  • Regular tracking and quantifying impact of the field sales team
Market Execution & Sales Operations
  • Deliver Visibility execution in Modern Trade stores which needs to be driven with HO customer team and region team in collaboration with the KAM.
  • Responsible for reduction in consumer un-saleable by limiting it to less than 10%.
  • Ensure matching of physical and system stocks for accurate store synopsis.
  • Ensure 80% OTIF (On time in fulfilment) for the purchase orders.
  • Execution of monthly promotion with creativity at each store on alignment with the ASM/ Region head.
Distributor Management
  • Ensure monitoring distributor ROI, track SKU wise margins, DMS (Distribution Management System) adherence, scheme spend distributor to market outlets and market working and credit tracks.
  • At least 2-3 years of experience in this field (FMCG background preferred).
  • Strong communication & negotiation skills with a good network in retail.
  • Should be handling Sales Executive or Sales ops role.
  • Should be open for travelling.
  • Good networking skills.
  • Good team management skills.


We are India’s largest specialty coffee company, with coffee roasteries in New Delhi, Mumbai, Bangalore and a growing network of cafes. All our coffees are sourced from leading growers across the country. Traceability and long-term relationships with our farms are integral to what we do. We are focused on sourcing, roasting and brewing the best coffee beans India has to offer.
Our mission since we started has stayed simple: introduce our customers to the estates we directly buy our great tasting coffee from, roast the beans with care, and make high-quality coffee more accessible through our cafes and our website. The coffee we roast is the coffee we like to drink, and we hope you like it too.