You may have noticed that many of the new coffees we’re launching this year are priced higher than in the past, and our perennials will follow suit on July 7th. This isn’t a decision we’ve taken lightly—our mission has always been to make specialty coffee as accessible as possible. But 2025 is shaping up to be one of the most challenging years the global coffee industry has faced in recent memory.
2025 has been an exceptionally tough year for coffee producers around the world. Climate change is hitting farms hard—unexpected rains, prolonged droughts, and rising temperatures are all reducing yields. The result? A global surge in coffee prices.
Earlier this year, during India’s harvest season, global rates for even commodity-grade beans hit a record high of nearly USD 4.50 per lb of green coffee. That might raise a fair question:
“But isn’t your coffee sourced only from India? Why should global prices affect us?”
Here’s why: coffee is one of the most internationally traded commodities in the world. Whether it’s grown in Brazil, Vietnam, or Chikmagalur, beans ultimately follow the best-paying market, and this raises prices across the board.
This year, the average price we paid for green coffee in India went up by 49% compared to last year. In some cases, it more than doubled. We’ve tried to absorb as much of this increase as possible, but to keep supporting the farms we buy from and the entire team that works hard to make the cup you brew taste great, we’ve had to raise our prices too.
There is a silver lining: more of the money from every pack you buy is now going back to the farmers. That extra income helps them cope with rising costs like labour and fertilizers, but more importantly, it gives them the room to invest in better farming practices, improve quality, and build resilience against climate disruptions. Just as one example, our farm partners at the South India Coffee Company are carrying out essential research into climate resilient coffees to ensure that everyone in the coffee chain has alternatives for the future.
We know price increases are never easy. But we hope knowing the story behind your cup makes it a little easier to understand. As always, we’re deeply grateful for your trust, and for being part of a community that values not just great coffee, but fairness and sustainability too.
Thank you for being with us and as always, if you have any queries or questions, please let us know.
Happy brewing,
Matt Chitharanjan
Co-Founder
Blue Tokai Coffee Roasters