Shopping Cart

ROAST

ACIDITY

BITTERNESS

Visual Design Lead

Delhi, INDIA

Job Description

Working under the direction of the Marketing Head, the Visual Design Lead is responsible for concept to execution of the overall visual design strategy for the brand. The person will lead the graphic design team to plan and execute all visual projects including social media, digital marketing, advertising, retail branding, visual merchandising, marketing collateral and other business requirements.

Specific responsibilities will include:
  • Oversee all graphic design projects, from conception to delivery
  • Supervise and design original pieces, including illustrations and infographics for all visual communication channels including social media, digital marketing, advertising, retail branding, marketing collateral, communication design and other business requirements.
  • Review other designers’ work to ensure high quality and provide mentorship
  • Take ownership for consistency of visual brand communication across all touchpoints- online, offline and internal.
  • Refine images, fonts and layouts using graphic design software.
  • Plan, create and execute overall business visual merchandising strategy across all our cafes in order to boost sales of merchandise, retail coffee and equipment
  • Work closely with the sales and marketing teams to plan out themes that we want to publicise at all our stores every week and modify displays based on shelf spaces in various cafes
  • Plan ahead for seasonal displays as well as important festivals and events
  • Create and Implement merchandising techniques for new products as well as fast and slow movers across our cafes
  • Create displays on a larger scale across cafes as well as on a smaller scale within cafes based on sales patterns
  • Mentor and work closely with baristas to handhold VM installations e.g.- create step-by-step guides and FAQs to cascade design guidance.
  • Integrate VM with design to create a consistent visual language.
  • Identify and track key retail sales across cafes and integrate into VM strategy and display design.
  • Work with event partners and community managers to execute kiosk display for pop-ups and other collaborations
  • Monitor costs and execute projects within planned budgets and timelines.
  • Liaison with procurement managers and vendors / suppliers to ensure timely, cost efficient acquisition of material.
  • Seek feedback from colleagues and customers on the visual impact of design and displays and implement changes.
Requirements:
Knowledge, Skill and Abilities:
  • Excellent visual, verbal and written communications skills
  • Proven work experience as a Senior Designer and stylist or visual merchandiser, or similar role
  • Portfolio of completed design projects
  • Proficiency with design software, like Adobe Illustrator, Photoshop, Corel Draw etc
  • Strong aesthetic skills with the ability to combine various colors, fonts and layouts
  • Attention to visual details
  • Ability to meet deadlines and collaborate with a team
  • BSc degree in Design, Visual Arts or relevant field
Education and Qualification:
  • 2+ years experience in a similar role
  • BSc degree in Design, Visual Arts or relevant field
  • Reports to: Head of Marketing


COMPENSATION: The salary will be competitive with industry standards.

ABOUT BLUE TOKAI COFFEE ROASTERS
www.bluetokaicoffee.com

We are India’s largest speciality-focused coffee company, with coffee roasteries in New Delhi and Mumbai and a growing network of cafes. All of our coffees are sourced from leading growers across the country, and traceability and long-term relationships with our farms are integral to what we do. We are focused on sourcing, roasting, brewing the best beans India has to offer.