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Retention Marketing Manager

Delhi/Mumbai/Bengaluru, INDIA

Our team at Blue Tokai Coffee Roasters is expanding and we are looking for an experienced professional as Retention Marketing Manager with 2+ years of relevant experience in an agency or a direct to consumer brand.

  • Owning the repurchase rate, retention rate & lifetime value metrics.
  • Executing engagement campaigns (E-Mail, SMS, Push Notifications).
  • Identifying cohorts that are likely to churn, cohorts that are interested in a specific product category, etc. and finding ways to engage with them in a meaningful way.
  • Identify, create and execute relevant campaigns including developing the messaging, content and creative direction.
  • Building post purchase journeys on email, sms & advertising channels.
  • Developing a deep understanding of our existing users and finding ways to engage including conducting primary research.
  • Working with the creative team / agency on creating email templates and required marketing creatives.
  • Creating a referral program for the company
Skills & Requirements
  • 2+ years of experience in a similar role.
  • Prior experience with marketing automation platforms like Clevertap, Moengage, etc.
  • Analytical & problem solving skills.
  • Ability to empathize and to understand user pain points.

About Blue Tokai Coffee Roasters

Blue Tokai Coffee Roasters is India’s largest specialty coffee brand, with its headquarters in Gurgaon, India. Launched in 2013 as a roastery, Blue Tokai’s vision is to make great quality Indian coffee more accessible across formats. Over the years, the company has evolved and expanded its operations with standalone cafés and roasteries across India. Currently, the brand is home to 3 roasteries, over 50 physical outlets across 9 major Indian cities. In addition to these, Blue Tokai has also partnered with the country’s marquee retail outlets, luxury hotels & restaurants, top corporates and co- working spaces amongst others.
Blue Tokai Coffee Roasters has been built on a foundation of unwavering focus on transparency. The company ensures highest quality across its offerings, by sourcing the best quality Indian beans and roasting them with expertise to enhance flavours. Blue Tokai aims to make specialty coffee more accessible to consumers through its cafés, brewing classes and website. In less than a decade, Blue Tokai has roasted more than 1000 tons of coffee and served close to 3 million cups, making it a customer-favourite. To know more, visit www.bluetokaicoffee.com