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ROAST

ACIDITY

BITTERNESS

Performance Marketing Associate

Delhi, India

The incumbent will be responsible for working with Head - Food & Delivery to execute online performance marketing for Blue Tokai stores across India.

Job Responsibilities:

  • Complete responsibility of geo-targeted ads across Google and other relevant platforms.
  • End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum revenue)
  • Conduct keyword research and optimize Search, Display & Video Campaigns in Google Ads
  • Drive improvement through data analysis & funnel optimization techniques.
  • Allocate budgets and analyse and recommend modifications to ad spends
  • Collaborate with marketing teams to guide A/B creative tests, and spend scaling tests on online campaigns to identify what works best.
  • Create an effective campaign management strategy, source and implement the most effective keywords and optimize campaigns based on performance.
  • Conduct regular competitor research to understand relevant gaps and opportunities.
  • Leverage customer insights to better segment, target and reach potential customers.
  • Deliver demonstrable impact towards store revenue
  • Promote planned activations through ads, such as festive campaigns, special menus and offers

 

Desired Candidate:

  • Candidate must hold bachelors in management. (Preference will be given to candidates with Masters)
  • Possess at least 2 years full-time work experience in performance marketing campaign management.
  • Strong knowledge of optimization and analytics tools including Google Ads, Search Console, Ahrefs, SEMrush, etc.

 

Desired Skills:

  • Proven ability to present and analyse data.
  • Exposure to data visualization and reporting tools, such as Tableau or Google Data Studio, is a plus.
  • Strong interest in staying up-to-date in digital marketing best practices, technologies and solutions