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Influencer Marketing Manager

Delhi/Mumbai, INDIA

Job role

We are looking for an influencer marketing manager to join our team to create sustained outreach programs to support the growing business at Blue Tokai Coffee Roasters.

  • Developing influencer engagement campaigns grounded in a strategic approach by gathering consumer insights, industry references, brand/product positioning and social media insights.
  • Developing measurement frameworks for impact assessment.
  • Project managing influencer campaigns including conception, talent selection, outreach, execution and reporting.
  • Supporting product, cafe and service launches across the brand with influencer engagement campaigns.
  • Proactively build long term relationships and create communities of engaged influencers, for both, coffee and cafes.
  • 3+ years of digital influencer engagement experience
  • Strong understanding of various segments of lifestyle influencer space
  • Technical knowledge about coffee is preferable
  • Experience of working on data-driven campaigns
  • Excellent verbal and written communications skills
  • Strong time management and team working skills
  • Ability to understand a brief and execute with demonstrable impact


We are India’s largest specialty coffee company, with coffee roasteries in New Delhi, Mumbai, Bangalore and a growing network of cafes. All our coffees are sourced from leading growers across the country. Traceability and long-term relationships with our farms are integral to what we do. We are focused on sourcing, roasting and brewing the best coffee beans India has to offer.
Our mission since we started has stayed simple: introduce our customers to the estates we directly buy our great tasting coffee from, roast the beans with care, and make high-quality coffee more accessible through our cafes and our website. The coffee we roast is the coffee we like to drink, and we hope you like it too.