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ROAST

ACIDITY

BITTERNESS

E-Commerce Category Manager

Delhi/NCR, INDIA

Job Description

Were looking for a driven, results-oriented individual to manage our online business.  The eCommerce Category Manager is responsible for shaping the overall digital strategy and managing the P&L across our online channels.  

Specific responsibilities will include:
  • Responsible for overall business performance of our own website and channel partners
  • Build overall digital strategy for brand and deploy solutions across channels, working with internal design and content teams as well as managing external agency relationships
  • Execute campaigns, monitor performance and optimize spends, in line with revenue targets
  • Manage online product catalogs and catalog quality control, ensuring timely listing and promotion delivery
  • Help ensure customer loyalty to brand by analyzing feedback and developing retention tools  
  • Manage online pricing to balance price competitiveness and profitability
  • Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition.
  • Design programs to increase the overall engagement of the customers through segmented offerings, promotions and activities in the market.
  • Own the data analysis, reporting and dashboarding for the function 
  • Keep pace with relevant industry trends, analyze competitor performance and lead experimentation across all online channels 
Requirements:
(A)Knowledge, Skill and Abilities:
  • Excellent verbal and written communications skills
  • Strong organizational abilities 
  • Self starter with demonstrated initiative 
  • Familiarity industry software programs
Education and Qualification:
  • 2+ years experience in a similar role
  • F&B or FMCG experience preferred

Reports to : CEO

COMPENSATION: The salary will be competitive with industry standards. 

 

ABOUT BLUE TOKAI COFFEE ROASTERS
www.bluetokaicoffee.com

We are India’s largest speciality-focused coffee company, with coffee roasteries in New Delhi and Mumbai and a growing network of cafes. All of our coffees are sourced from leading growers across the country, and traceability and long-term relationships with our farms are integral to what we do. We are focused on sourcing, roasting, brewing the best beans India has to offer.