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ROAST

ACIDITY

BITTERNESS

Digital Marketing Manager

Delhi, INDIA

Job Description

Working under the direction of the Marketing Head, the Digital Marketing Manager is responsible for shaping the overall
digital strategy for the brand. The person will manage all aspects of current and future digital marketing and media,
including our website, 3PL sites, SEO, digital advertising, social marketing and email.


Specific responsibilities will include:
  • Build digital strategy for brand. Deploy digital solutions across paid, owned and earned channels.
  • The position will manage all aspects of current and future digital marketing and media, including the web site, search engine optimization, digital advertising, social marketing and email marketing.
  • Performance marketing media buying and customer acquisition on all digital channels including Facebook, SEM, display advertising, affiliates, remarketing, 3PL advertising and email.
  • Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition.
  • Own the data analysis, reporting and dashboarding for the function and continuously optimize the marketing spends.
  • Research strategic planning for paid and natural search campaigns and execute the same to deliver the defined goals on a consistent basis to achieve ROI results.
  • Keep pace with SEO, search engine,social media and internet marketing industry trends and development.
  • Have a thorough knowledge of search ranking factors and critical updates.
  • Responsible for keyword selection and keywords ranking, monthly traffic analysis, Google analytics and reports.
  • Design programs to increase the overall engagement of the customers through segmented offerings, promotions, activities in the market.
  • Continuously develop new schemes and products by assessing market requirements, customer inputs & usage pattern
  • Help ensure customer loyalty to brand by understanding his behaviors/concerns & developing retention tools & promos
  • Monitor competition and develop responses to keep products/ pricing competitive
  • Continuously make & improve various MIS related to consumer segments and usage pattern to support management decisions
  • Strong ROI measurement analytics on marketing efforts
Requirements:
Knowledge, Skill and Abilities:
  • Excellent verbal and written communications skills
  • Strong organizational abilities
  • Self starter with demonstrated initiative
  • Familiarity industry software programs (Zoho, Salesforce, Mailchimp, Hootsuite, etc)
Education and Qualification:
  • 2+ years experience in a similar role
  • F&B or FMCG experience preferred
  • University degree in marketing, business preferred, or liberal arts and sciences with relevant work experience
  • Reports to: Head of Marketing


COMPENSATION: The salary will be competitive with industry standards.

ABOUT BLUE TOKAI COFFEE ROASTERS
www.bluetokaicoffee.com

We are India’s largest speciality-focused coffee company, with coffee roasteries in New Delhi and Mumbai and a
growing network of cafes. All of our coffees are sourced from leading growers across the country, and traceability and
long-term relationships with our farms are integral to what we do. We are focused on sourcing, roasting, brewing the
best beans India has to offer.