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ROAST

ACIDITY

BITTERNESS

Content and Social Media Specialist

Delhi/Bangalore, INDIA

Job Description

We're looking for a highly motivated, creative individual with experience and a passion for connecting with current and future customers. Our ideal candidate is buzzing with ideas, keen to collaborate and create.

The Content and Social Media Specialist will report to the Content Manager and work closely with the larger marketing team to develop innovative and engaging content. 

Responsibilities:
  • Create, curate, and manage all published content (images, video, written and audio).
  • Monitor, listen and respond to our consumers while building an engaging online community.
  • Develop and expand community and/or influencer outreach efforts.
  • Oversee design for social media collateral.
  • Design, create and manage promotions and social ad campaigns, integrating with the organisation’s
    overall marketing campaign plan.
  • Monitor online reviews and respond to each review timely and with care.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
Requirements:
  • 2-3 years of experience in Social Media Management.
  • Hands on experience in content management.
  • Excellent copywriting skills.
  • Ability to deliver creative content (text, image and video).
  • Knowledge of SEO, keyword research and Google Analytics.
  • Familiarity with web design.
  • Excellent communication skills.
  • Analytical and multitasking skills.

ABOUT BLUE TOKAI COFFEE ROASTERS
www.bluetokaicoffee.com

We are India’s largest specialty-focused coffee company, with coffee roasteries in New Delhi and Mumbai and a growing network of cafes. All of our coffees are sourced from leading growers across the country, and traceability and long-term relationships with our farms are integral to what we do. We are focused on sourcing, roasting, brewing the best beans India has to offer.